If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
Jeff BezosYou know, we love stories and we love narrative; we love to get lost in an author's world.
Jeff BezosYou want to look at what other companies are doing. It's very important not to be hermetically sealed. But you don't want to look at it as if, 'OK, we're going to copy that.' You want to look at it and say, 'That's very interesting. What can we be inspired to do as a result of that?' And then put your own unique twist on it.
Jeff Bezos