Cultures aren’t so much planned as they evolve from that early set of people.

... if it's not your style to stretch and go the extra mile to make sure our customer experience is great, you're going to have an allergic reaction to this company. You probably won't stay. If you do try and stay, but can't adapt to the culture then it will reject you like a virus from a healthy immune system.

Lowering prices is easy. Being able to afford to lower prices is hard.

If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.

We also have no incentive compensation of any kind. And the reason we don’t is because it is detrimental to teamwork.

You cannot make a business case that you should be who you are not

Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities.