Cultures aren’t so much planned as they evolve from that early set of people.

If you're not doing something that people will remark on, then it's going to be hard to generate word of mouth.

We've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.

Advertising is the price you pay for unremakable thinking.

We are at the 1908 Hurley washing machine stage with the Internet.

The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?