The people who are right a lot often change their minds.

We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

Any business plan won't survive its first encounter with reality. The reality will always be different. It will never be the plan.

I don't know about you, but most of my exchanges with cashiers are not that meaningful.

If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.

If you're long-term oriented, customer interests and shareholder interests are aligned.

A lot of people – and I’m just not one of them – believe that you should live for the now. I think what you do is think about the great expanse of time ahead of you and try to make sure that you’re planning for that in a way that’s going to leave you ultimately satisfied. This is the way it works for me.