We change our tools and then our tools change us.

The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.

I'm not prepared to make any multi-decade commitments.

Percentage margins are not one of the things we are seeking to optimize. It’s the absolute dollar free cash flow per share that you want to maximize, and if you can do that by lowering margins, we would do that. So if you could take the free cash flow, that’s something that investors can spend. Investors can’t spend percentage margins.

You cannot make a business case that you should be who you are not

We like to pioneer, we like to explore, we like to go down dark alleys and see what's on the other side.

For every leader in the company, not just for me, there are decisions that can be made by analysis. These are the best kinds of decisions!