And I still buy books at B&N, Borders and Elliot Bay ... I probably shouldn't admit this. But I don't care. I love great bookstores.

The book is not really the container for the book. The book itself is the narrative. It's the thing that people create.

If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.

I think there are going to be a bunch of tablet-like devices. It's really a different product category.

Where you are going to spend your time and your energy is one of the most important decisions you get to make in life.

Lowering prices is easy. Being able to afford to lower prices is hard.

It's not an experiment if you know it's going to work.