I've not seen an effective manager or leader who can't spend some fraction of time down in the trenches... If they don't do that they get out of touch with reality, and their whole thought and management process becomes abstract and disconnected.

If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

If you build a great product or service, people will talk about it. But it starts with having something that's worth talking about.

In the end, we are our choices.

Cleverness is a gift, kindness is a choice. Gifts are easy-they're given after all. Choices can be hard.

I have a strongly held belief that one of the reasons that Amazon has been successful is because we do not obsess over competitors. Instead we obsess over customers.

Our premise is there are going to be a lot of winners. It's not winner take all. Other people do not have to lose for us to win.