The balance of power is shifting toward consumers and away from companies The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it.
Jeff BezosThere are multiple ways to be externally focused that are very successful. You can be customer-focused or competitor-focused. Some people are internally focused, and if they reach critical mass, they can tip the whole company.
Jeff BezosOne of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.
Jeff Bezos