Advertising is the price you pay for unremakable thinking.
I like to be counted on.
Your brand is what people say about you when you're not in the room
You don't want to negotiate the price of simple things you buy every day.
Real estate is the key cost of physical retailers. That's why there's the old saw: location, location, location.
If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.