You know, we love stories and we love narrative; we love to get lost in an author's world.

Entrepreneurs must be willing to be misunderstood for long periods of time.

Percentage margins are not one of the things we are seeking to optimize. It’s the absolute dollar free cash flow per share that you want to maximize, and if you can do that by lowering margins, we would do that. So if you could take the free cash flow, that’s something that investors can spend. Investors can’t spend percentage margins.

If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.

If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

Maintain a firm grasp of the obvious at all times.

Amazon.com strives to be the e-commerce destination where consumers can find and discover anything they want to buy online.