Ebooks had to happen.

I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because, even in that whirlwind, we kept heads-down focused on the customers. All the metrics that we can track about customers have improved every year.

I wouldn't be surprised if history records Tim Berners-Lee as the second Gutenberg.

One of the things it was obvious you could do with an online store is have a much more complete selection.

If you decide that you're going to do only the things you know are going to work, you're going to leave a lot of opportunity on the table.

It’s very important for entrepreneurs to be realistic. So if you believe on that first day while you’re writing the business plan that there’s a 70 percent chance that the whole thing will fail, then that kind of relieves the pressure of self-doubt.

We are pioneers and the history of pioneers is not that good.