Ebooks had to happen.

People who are right most of the time are people who change their minds often

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

A lot of people – and I’m just not one of them – believe that you should live for the now. I think what you do is think about the great expanse of time ahead of you and try to make sure that you’re planning for that in a way that’s going to leave you ultimately satisfied. This is the way it works for me.

Effective process is not bureaucracy. Bureaucracy is senseless process.

There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.

Seek instant gratification - or the elusive promise of it - and chances are you'll find a crowd there ahead of you.