Entrepreneurs must be willing to be misunderstood for long periods of time.
One of the things it was obvious you could do with an online store is have a much more complete selection.
I believe you have to be willing to be misunderstood if you're going to innovate.
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
You don't choose your passions; your passions choose you.
Web 1.0 was making the Internet for people, Web 2.0 is making the Internet better for companies.