Focusing on the customer makes a company more resilient.
We are at the 1908 Hurley washing machine stage with the Internet.
Above all else, align with customers. Win when they win. Win only when they win.
I'm going to go do this crazy thing. I'm going to start this company selling books online.
You don't want to negotiate the price of simple things you buy every day.
Good ideas will always get funded, so that's not going to be a problem. But you will see that it will be harder and harder for bad ideas to get funded.