You know, if you make a customer unhappy they won't tell five friends, they'll tell 5,000 friends. So, we are at a point now where we have all of the things we need to build an important and lasting company, and if we don't, it will be shame on us.

Work hard, have fun and make history.

There'll always be serendipity involved in discovery.

My own view is that every company requires a long-term view.

I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term.

There is no map, and charting a path ahead will not be easy. We will need to invent, which means we will need to experiment.

We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.