If you're not doing something that people will remark on, then it's going to be hard to generate word of mouth.
Jeff BezosAny business plan won't survive its first encounter with reality. The reality will always be different. It will never be the plan.
Jeff BezosOn the Internet, companies are scale businesses, characterized by high fixed costs and relatively low variable costs. You can be two sizes: You can be big, or you can be small. It's very hard to be medium. A lot of medium-sized companies had the financing rug pulled out from under them before they could get big.
Jeff Bezos