I believe you have to be willing to be misunderstood if you're going to innovate.

Maintain a firm grasp of the obvious at all times.

I think there are going to be a bunch of tablet-like devices. It's really a different product category.

I think if people read more, that is a better world.

It's perfectly healthy-encouraged, even- to have an idea tomorrow that contradicted your idea today

And I still buy books at B&N, Borders and Elliot Bay ... I probably shouldn't admit this. But I don't care. I love great bookstores.

Our garage was basically science fair central.