If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
Jeff BezosYour brand is formed primarily, not by what your company says about itself, but what the company does.
Jeff BezosWhat I want to talk to you about today is the difference between gifts and choices. Cleverness is a gift, kindness is a choice. Gifts are easy - theyโre given after all. Choices can be hard. You can seduce yourself with your gifts if youโre not careful, and if you do, itโll probably be to the detriment of your choices.
Jeff Bezos