I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because, even in that whirlwind, we kept heads-down focused on the customers. All the metrics that we can track about customers have improved every year.
Jeff BezosThere is no map, and charting a path ahead will not be easy. We will need to invent, which means we will need to experiment.
Jeff BezosItโs very important for entrepreneurs to be realistic. So if you believe on that first day while youโre writing the business plan that thereโs a 70 percent chance that the whole thing will fail, then that kind of relieves the pressure of self-doubt.
Jeff Bezos