When you receive criticism from well-meaning people, it pays to ask, ‘Are they right?’ And if they are, you need to adapt what they’re doing. If they’re not right, if you really have conviction that they’re not right, you need to have that long-term willingness to be misunderstood. It’s a key part of invention.

The Internet is disrupting every media industry...people can complain about that, but complaining is not a strategy. And Amazon is not happening to book selling, the future is happening to book selling.

E-mail has some magical ability to turn off the politeness gene in a human being.

You don't want to negotiate the price of simple things you buy every day.

We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

People who are right most of the time are people who change their minds often