There is no map, and charting a path ahead will not be easy. We will need to invent, which means we will need to experiment.

Our point of view is we will sell more if we help people make purchasing decisions.

Your margin is my opportunity.

Effective process is not bureaucracy. Bureaucracy is senseless process.

The book is not really the container for the book. The book itself is the narrative. It's the thing that people create.

The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about - they weren't putting electricity into the home. They were putting lighting into the home.

I’d rather interview 50 people and not hire anyone than hire the wrong person.