There is no map, and charting a path ahead will not be easy. We will need to invent, which means we will need to experiment.

I told all of our original investors that they would lose their money for sure.

I don't think that you can invent on behalf of customers unless you're willing to think long-term, because a lot of invention doesn't work. If you're going to invent, it means you're going to experiment, and if you're going to experiment, you're going to fail, and if you're going to fail, you have to think long term.

All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.

The balance of power is shifting toward consumers and away from companies The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it.

Invention requires a long-term willingness to be misunderstood.

We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.