The most important single thing is to focus obsessively on the customer. Our goal is to be earth's most customer-centric company.
If you invent frequently and are willing to fail, then you never get to that point where you really need to bet the whole company.
It's harder to be kind than clever
If we think long term, we can accomplish things that we couldn't otherwise accomplish.
If you don't understand the details of your business you are going to fail.
If you want to be inventive, you have to be willing to fail.