I wouldn't be surprised if history records Tim Berners-Lee as the second Gutenberg.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

You don't choose your passions; your passions choose you.

Cleverness is a gift, kindness is a choice. Gifts are easy-they're given after all. Choices can be hard.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

It's perfectly healthy-encouraged, even- to have an idea tomorrow that contradicted your idea today

If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.