We also have no incentive compensation of any kind. And the reason we donโt is because it is detrimental to teamwork.
Jeff BezosIf your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
Jeff BezosThe common question that gets asked in business is, why? Thatโs a good question, but an equally valid question is, why not?
Jeff BezosWe've done price elasticity studies, and the answer is always that we should raise prices. We don't do that, because we believe -- and we have to take this as an article of faith -- that by keeping our prices very, very low, we earn trust with customers over time, and that that actually does maximize free cash flow over the long term.
Jeff Bezos