You don't choose your passions; your passions choose you.
There are a whole bunch of people who don't like to shop. But there are also people, maybe, who even do like to shop but are very time pressured. And so shopping online can save people time.
Not the outcome any of us wanted.
If you want to be inventive, you have to be willing to fail.
It's not an experiment if you know it's going to work.
We're not competitor obsessed, we're customer obsessed. We start with the customer and we work backwards.