A company shouldn't get addicted to being shiny, because shiny doesn't last.

I don't know about you, but most of my exchanges with cashiers are not that meaningful.

There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.

We've got thousands of investors counting on us. And we're a team of thousands of employees all counting on each other. That's fun.

If everything you do needs to work on a three-year time horizon, then you’re competing against a lot of people, But if you’re willing to invest on a seven-year time horizon, you’re now competing against a fraction of those people, because very few companies are willing to do that. Just by lengthening the time horizon, you can engage in endeavours that you could never otherwise pursue. At Amazon we like things to work in five to seven years. We’re willing to plant seeds, let them grow—and we’re very stubborn. We say we’re stubborn on vision and flexible on details.

It's not an experiment if you know it's going to work.

When [competitors are] in the shower in the morning, they're thinking about how they're going to get ahead of one of their top competitors. Here in the shower, we're thinking about how we are going to invent something on behalf of a customer.