A company shouldn't get addicted to being shiny, because shiny doesn't last.

Ebooks had to happen.

There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.

The killer app that got the world ready for appliances was the light bulb. So the light bulb is what wired the world. And they weren't thinking about appliances when they wired the world. They were really thinking about - they weren't putting electricity into the home. They were putting lighting into the home.

People forget already how much utility they get out of the Internet - how much utility they get out of e-mail, how much utility they get out of even simple things like brochureware online.

Our biggest cost is not power, or servers, or people. It's lack of utilization. It dominates all other costs.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?