A company shouldn't get addicted to being shiny, because shiny doesn't last.

The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it's so easy to be motivated.

Cultures aren’t so much planned as they evolve from that early set of people.

There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.

If we can keep our competitors focused on us while we stay focused on the customer, ultimately we'll turn out all right.

We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

We've got thousands of investors counting on us. And we're a team of thousands of employees all counting on each other. That's fun.