Itโs very important for entrepreneurs to be realistic. So if you believe on that first day while youโre writing the business plan that thereโs a 70 percent chance that the whole thing will fail, then that kind of relieves the pressure of self-doubt.
Jeff BezosBut there's still so much you can do with technology to improve the customer experience. And that's the sense in which I believe it's still Day One, and that it's early in the day. If anything, the rate of change is accelerating.
Jeff BezosI think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn't survive. The reason we have done well is because, even in that whirlwind, we kept heads-down focused on the customers. All the metrics that we can track about customers have improved every year.
Jeff Bezos