If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.

Focusing on the customer makes a company more resilient.

In Seattle you haven't had enough coffee until you can thread a sewing machine while it's running.

What's dangerous is not to evolve.

We are pioneers and the history of pioneers is not that good.

Above all else, align with customers. Win when they win. Win only when they win.

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?