Our point of view is we will sell more if we help people make purchasing decisions.

Cleverness is a gift, kindness is a choice. Gifts are easy-they're given after all. Choices can be hard.

... if it's not your style to stretch and go the extra mile to make sure our customer experience is great, you're going to have an allergic reaction to this company. You probably won't stay. If you do try and stay, but can't adapt to the culture then it will reject you like a virus from a healthy immune system.

If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve.

If you're not doing something that people will remark on, then it's going to be hard to generate word of mouth.

We've had three big ideas at Amazon that we've stuck with for 18 years, and thy're the reason we're successful: Put the customer first. Invent. And be patient.

In Seattle you haven't had enough coffee until you can thread a sewing machine while it's running.