One of the huge mistakes people make is that they try to force an interest on themselves. You don't choose your passions; your passions choose you.
You cannot make a business case that you should be who you are not
What's dangerous is not to evolve.
For many people, extended reading sessions on an LCD display cause eyestrain.
Your brand is what people say about you when you're not in the room
Our point of view is we will sell more if we help people make purchasing decisions.