Our point of view is we will sell more if we help people make purchasing decisions.

What consumerism really is, at its worst is getting people to buy things that don't actually improve their lives.

Maintain a firm grasp of the obvious at all times.

I feel like in one year it's very easy to go from Internet poster boy to Internet piсata.

If you're not stubborn, you'll give up on experiments too soon. And if you're not flexible, you'll pound your head against the wall and you won't see a different solution to a problem you're trying to solve.

One of the things it was obvious you could do with an online store is have a much more complete selection.

Obsess about customers, not competitors.