I think there are going to be a bunch of tablet-like devices. It's really a different product category.

There is no map, and charting a path ahead will not be easy. We will need to invent, which means we will need to experiment.

What we want to be is something completely new. There is no physical analog for what Amazon.com is becoming.

Not the outcome any of us wanted.

The book is not really the container for the book. The book itself is the narrative. It's the thing that people create.

You have to use your judgment. In cases like that, we say, 'let's be simple minded. We know this is a feature that's good for customers. Let's do it.

For people who are readers, reading is important to them.