The death knell for any enterprise is to glorify the past -- no matter how good it was.
The great thing about fact-based decisions is that they overrule the hierarchy.
You don't choose your passions; your passions choose you.
Feel free to cover Amazon any way you want. Feel free to cover Jeff Bezos any way you want.
If you don't understand the details of your business you are going to fail.
Where you are going to spend your time and your energy is one of the most important decisions you get to make in life.