Will you be clever at the expense of others, or will you be kind?
I believe you have to be willing to be misunderstood if you're going to innovate.
Seek instant gratification - or the elusive promise of it - and chances are you'll find a crowd there ahead of you.
If you're not doing something that people will remark on, then it's going to be hard to generate word of mouth.
My view is there's no bad time to innovate.
Things never go smoothly.