My advice to authors would be to try to do something original rather than to try to anticipate what the market is looking for.
Jeff KinneySo I've started wearing sweatpants to bed because I really don't need Santa seeing me in my underwear.
Jeff KinneyWhen I first learned about Abrams and saw the types of books they were making, I knew I wanted my books to be published by them. Abrams books are special-when you hold one in your hands, you have the feeling that this book needed to be made. I once heard an artist say that books are fetish objects-I think Abrams gets that, because their books demand to be treasured. So who better to give comics art its proper due? I feel privileged to have found a home with Abrams.
Jeff KinneyWell, the problem is, it's not easy for me to think of ways to improve myself, because I'm pretty much one of the best people I know.
Jeff KinneyThen one day, this kid named Darren Walsh touched the Cheese with his finger, and that's what started this thing called the Cheese Touch. It's basically like the Cooties. If you get the Cheese Touch, you're stuck with it until you pass it on to someone else. The only way to protect yourself from the Cheese Touch is to cross your fingers.
Jeff Kinney