See, when you're a little kid, nobody ever warns you that you've got an expiration date. One day you're hot stuff and the next day you're a dirt sandwich.
Jeff KinneyThen one day, this kid named Darren Walsh touched the Cheese with his finger, and that's what started this thing called the Cheese Touch. It's basically like the Cooties. If you get the Cheese Touch, you're stuck with it until you pass it on to someone else. The only way to protect yourself from the Cheese Touch is to cross your fingers.
Jeff Kinney