Being honest when you're dealing with others is easier to do because your honesty is on the table for all to view...Being honest with yourself is more difficult because you only have to justify it in private where no one can see it.
Jeffrey GitomerThere is no prize in sales for second place. It's win or nothing. The masters know this and strive for - they fight for - that winning edge.
Jeffrey GitomerThe more a prospective customer clicks on you and your stuff, the easier it is for them to make a buying decision in your favor.
Jeffrey Gitomer