If you want to be the best salesperson, first you must be the best person.
You can't trust others unless you trust yourself.
The reason Trust is requested is because the person seeking Trust realizes that Trust is the key to Yes.
All things being equal, people want to do business with their friends.
A big part of honesty is self-discipline, personal resolve, and taking pride in who you are as a person and what each action means to your character.
Most people will not do the hard work it takes to make success easy. Don't be like most people.