If you own the problem, you own the customer. If you lose the problem, you lose the customer. It's that simple.
Jeffrey GitomerBeing honest when you're dealing with others is easier to do because your honesty is on the table for all to view...Being honest with yourself is more difficult because you only have to justify it in private where no one can see it.
Jeffrey GitomerWriting is a key differentiator. I've used it for 14 years. Writing will not just lead to differentiation. Writing is the credibility you need to create buyer confidence
Jeffrey Gitomer