It ain't the rain, the snow, the boss, the competition, the spouse, the money, the car, the job, or the kids - it's you! And it always has been.

Persuasion occurs when trust and confidence meet belief, risk tolerance, and safety.

People don't want to be sold! People want to buy!

Some people serve with pride - because they 'want to' do and be their best; other people serve with disdain because they 'have to' do their job. Which person do you think will end up running the show?

The biggest mistake businesses make is advertising before they have become well known.

Everything you need to know about a customer has been written by them or about them. And it lives on the Internet. All you have to do is uncover it. And use it.

Negative people are worse than negative occurrences. The argument is over in ten minutes - the person may hang around for years.