The most killer questions in sales: "Mr. Jones, when I say (insert your product, your company, or anything you want an opinion about here) what one word comes to mind?" This is the most powerful question because it not only gives you top of mind awareness (the customer "hot button"), it also tells you their attitude towards it.
Jeffrey GitomerPositive attitude is the foundation of your life - and the determining factor of your ability to serve.
Jeffrey GitomerThe key is not to call the decision maker. The key is to have the decision maker call you.
Jeffrey Gitomer