Satisfied customers are apathetic. Loyal customers will be your advocate.
Trust is even more important than love.
Random acts of kindness and the desire to do the best job possible lead to trust.
Differentiate with value or die with price.
Bankrupsy stays on your record for 7-10yrs. That gives you an idea how long it takes to rebuild trust.
The reason Trust is requested is because the person seeking Trust realizes that Trust is the key to Yes.