Ignore people who tell you 'you can't' or try to discourage you.

How friendly are your companies' first words? Just try this...start all conversations with customers using one of the following words or phrases: 'great!' 'no problem', 'you're in luck', 'that's my favorite problem'.

Take your job seriously, BUT don't take their complaints personally. If you take it personally you'll get upset and lose your edge. If you take it too personally, you'll lose your edge and your job. If you take it seriously -- it's you with them. If you take it personally, it's you against them. What steps can you take to ensure keeping your cool?

All things being equal, people want to do business with their friends.

The best way to do business with a liar is confront them with the truth. Tell them that you do business as a partner. If your lying customer still can't see the light, tell him that you may not be the best choice for business, and that you think you have someone that can serve him better. Then, refer him to the competitor that you hate the most.

Use your CRM to retain customers.

Change is not a four letter word...but often your reaction to it is!