The biggest mistake businesses make is advertising before they have become well known.

If you own the problem, you own the customer. If you lose the problem, you lose the customer. It's that simple.

The most killer questions in sales: "Mr. Jones, when I say (insert your product, your company, or anything you want an opinion about here) what one word comes to mind?" This is the most powerful question because it not only gives you top of mind awareness (the customer "hot button"), it also tells you their attitude towards it.

Trust is not an important element; it is THE important element in any LONG TERM success with anyone or any company.

Go to humorous events at comedy clubs and watch laughable movies.

How friendly are your companies' first words? Just try this...start all conversations with customers using one of the following words or phrases: 'great!' 'no problem', 'you're in luck', 'that's my favorite problem'.

Testimonials are the BEST way to beat down the price objection and win the sale.