Customers will want to talk to you if they believe you can solve their problems.
It never ceases to amaze me that companies will spend thousands of hours and millions of dollars teaching people 'how to sell,' and not one minute or not $10 on 'why they buy.' And 'why they buy' is all that matters.
Change is not a four letter word...but often your reaction to it is!
Testimonials are the BEST way to beat down the price objection and win the sale.
If you're not convinced, how can you convince others?
I put myself in front of people who can say yes to me, and I deliver value first.