Biggest question: Isn't it really 'customer helping' rather than customer service? And wouldn't you deliver better service if you thought of it that way?

Price is not a consideration when a personal relationship exists.

Memorable customer service can only take place in a human-to-human situation.

Lunch should consist of at least 1/3 relationship building talk. If you don't have time for business talk, it was a very successful lunch.

Trust is not a request, Trust is earned.

Ask for the sale when the mood is right. The worst possible place is in the prospects' office. Best place is a business breakfast, lunch or dinner. Next best is your office. Next best is a trade show. Ask early, and ask often.

Listening is the hard part. Listening is the important part. The hot button is in the prospect's response.