Biggest question: Isn't it really 'customer helping' rather than customer service? And wouldn't you deliver better service if you thought of it that way?

The key in mastering any kind of sales is switching statements about you and how great you are and what you do, to statements about them, and how great they are and how they will produce more and profit more from ownership of your product or service.

Take action every day - some small dose at a time.

Your team will get stronger when you begin to build yourself. Teams are made up of individuals who work together . . . and get their own job done. What are you doing to be sure that your job is being done perfectly?

Every time a customer calls or you call a customer, you have an opportunity and a choice. What choice are you making?

Take your job seriously, BUT don't take their complaints personally. If you take it personally you'll get upset and lose your edge. If you take it too personally, you'll lose your edge and your job. If you take it seriously -- it's you with them. If you take it personally, it's you against them. What steps can you take to ensure keeping your cool?

Trust is not spoken, Trust is a feeling.