Biggest question: Isn't it really 'customer helping' rather than customer service? And wouldn't you deliver better service if you thought of it that way?

Persuasion occurs when trust and confidence meet belief, risk tolerance, and safety.

Create a friendly atmosphere on the inside and outside. Live Friendly. Be a friendly person on the inside. Have the attitude it takes to be smiling internally first.

Prepare to win, or lose to someone who is.

The best way to learn how to become trustworthy is to study other trustworthy people.

Sales is survival, the best-prepared are most likely to survive.

There is no prize in sales for second place. It's win or nothing. The masters know this and strive for - they fight for - that winning edge.