Quality performance starts with a positive attitude.
If you own the problem, you own the customer. If you lose the problem, you lose the customer. It's that simple.
Your job is to meet the right people and read the right books.
Memorable customer service can only take place in a human-to-human situation.
Price is not a consideration when a personal relationship exists.
What is a positive attitude? The simple definition is the way you dedicate yourself to the way you think. Interestingly, it's also the definition of a negative attitude.