Take your job seriously, BUT don't take their complaints personally. If you take it personally you'll get upset and lose your edge. If you take it too personally, you'll lose your edge and your job. If you take it seriously -- it's you with them. If you take it personally, it's you against them. What steps can you take to ensure keeping your cool?

Bankrupsy stays on your record for 7-10yrs. That gives you an idea how long it takes to rebuild trust.

Writing is a key differentiator. I've used it for 14 years. Writing will not just lead to differentiation. Writing is the credibility you need to create buyer confidence

If you don't think you can do it, who will? You control the most important tool in success, your mind.

Loyalty is earned with friendliness, responsiveness, ease of doing business, fair value, and the good feeling customers get when they call you, visit you, or interact with you.

If you look deep inside trust, you'll find truth.

If you own the problem, you own the customer. If you lose the problem, you lose the customer. It's that simple.