Great people have great values and great ethics.
People don't like to be sold, but they love to buy!
If you make a sale, you can earn a commission. If you make a friend, you can earn a fortune!
Go to humorous events at comedy clubs and watch laughable movies.
The more a prospective customer clicks on you and your stuff, the easier it is for them to make a buying decision in your favor.
Differentiate with value or die with price.