You cannot buy trust at any price. But slowly, over time, you can build it for free.

You don't get great at selling in a day. You get great at selling day by day.

It ain't the rain, the snow, the boss, the competition, the spouse, the money, the car, the job, or the kids - it's you! And it always has been.

Bankrupsy stays on your record for 7-10yrs. That gives you an idea how long it takes to rebuild trust.

Invest time, don't spend it.

The best way to apologize is to let the customer vent first. Don't interrupt, just take notes and make empathetic noises. You can even tell the customer that it makes you mad too. Second, ask the customer what their speed of need is. Tell them what they ant to hear. That you apologize, that you understand how they feel, that you are meeting with the appropriate people to get a resolve, and that it will be done in 24-hours.

Once you discover what your attitude is, or isn't, you'll have a starting point and an understanding of how to move forward.