Differentiate with value or die with price.

You don't earn loyalty in a day. You earn loyalty day-by-day.

Testimonials are the BEST way to beat down the price objection and win the sale.

If you don't think you can do it, who will? You control the most important tool in success, your mind.

Create a friendly atmosphere on the inside and outside. Live Friendly. Be a friendly person on the inside. Have the attitude it takes to be smiling internally first.

If you find common subjects or interests with a prospect, you can establish a business friendship. Ask about a diploma or picture. Your prospect will be glad to talk about what he/she just did or likes to do. Try to captivate him or her in intelligent conversation with engaging questions about their interests. It's obviously better if you're versed in the subject, because that's where rapport is established. Get the prospect to talk about their passions and what makes them happy.

Social media presents an opportunity for business people to connect and know each other prior to a phone call or email taking place.