Failure is an event, not a person. Think of failure as 'it' and not 'me'.

A big part of honesty is self-discipline, personal resolve, and taking pride in who you are as a person and what each action means to your character.

The best way to learn how to become trustworthy is to study other trustworthy people.

Your job is to meet the right people and read the right books.

The best way to make a sale is to ask for ask for a date of beginning, or some type of commitment to move forward after you are certain you have removed all the risks, and all the barriers, from your prospect's buying process.

Once you discover what your attitude is, or isn't, you'll have a starting point and an understanding of how to move forward.

The key in mastering any kind of sales is switching statements about you and how great you are and what you do, to statements about them, and how great they are and how they will produce more and profit more from ownership of your product or service.