Invest time, don't spend it.
It never ceases to amaze me that companies will spend thousands of hours and millions of dollars teaching people 'how to sell,' and not one minute or not $10 on 'why they buy.' And 'why they buy' is all that matters.
I put myself in front of people who can say yes to me, and I deliver value first.
Great people have great values and great ethics.
What is the image you have of yourself?
Some people serve with pride - because they 'want to' do and be their best; other people serve with disdain because they 'have to' do their job. Which person do you think will end up running the show?