Persuasion occurs when trust and confidence meet belief, risk tolerance, and safety.
Negative people are worse than negative occurrences. The argument is over in ten minutes - the person may hang around for years.
You don't earn loyalty in a day. You earn loyalty day-by-day.
Testimonials are the BEST way to beat down the price objection and win the sale.
Failure is an event, not a person. Think of failure as 'it' and not 'me'.
The only way to achieve your desires and dreams is to ACT ON THEM. The greater you trust in yourself, your beliefs, and your thoughts, the more action you will take.