If you're not convinced, how can you convince others?
Value the relationship more than making your quota.
Great salespeople are relationship builders who provide value and help their customers win.
Use your CRM to retain customers.
The best way to learn how to become trustworthy is to study other trustworthy people.
Loyalty is earned with friendliness, responsiveness, ease of doing business, fair value, and the good feeling customers get when they call you, visit you, or interact with you.