There is no such thing as an attention span. There is only the quality of what you are viewing. This whole idea of an attention span is, I think, a misnomer. People have an infinite attention span if you are entertaining them.

For people on my side of the cubicle, the goal is always creativity. Spending your time overcoming corporate resistance to creativity - I just don't want to do that.

I think the answer is we all need a little help, and the coffee's a little help with everything — social, energy, don't know what to do next, don't know how to start my day, don't know how to get through this afternoon, don't know how to stay alert. We want to do a lot of stuff; we're not in great shape. We didn't get a good night's sleep. We're a little depressed. Coffee solves all these problems in one delightful little cup.

I love advertising because I love lying. I think spending your life trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy.

I have a friend who's collecting unemployment insurance. This guy has never worked so hard in his life as he has to keep this thing going. He's down there every week, waiting on the lines and getting interviewed and making up all these lies about looking for jobs. If they had any idea of the effort and energy that he is expending to avoid work, I'm sure they'd give him a raise.

A recent survey stated that the average person's greatest fear is having to give a speech in public. Somehow this ranked even higher than death which was third on the list. So, you're telling me that at a funeral, most people would rather be the guy in the coffin than have to stand up and give a eulogy.

If a book about failures doesn't sell, is it a success?