We know the product is going to stink. We know that because we live in the world, and we know that everything stinks. We all believe, Hey, maybe this one wont stink. We are a hopeful species. Stupid but hopeful. But were happy in that moment between the commercial and the purchase. And I think spending your life trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy.
Jerry SeinfeldLet's examine the dog mind: Every time you come home, he thinks it's amazing. He can't believe that you've accomplished this again. You walk in the door. The joy of it almost kills him. "He's back again! It's that guy! It's that guy!"
Jerry Seinfeld