The purpose of apology is to extend ourselves in such a way that relationships become deeper, and life becomes richer and more human in the process.

No apology is equal to the task set before it.

An effective apology contains within it the answer to the question, "How am I to be held accountable?"

Apology is both transactional, in that it restores what has been broken to what it was before, and transformational, in that it creates opportunities that didn't exist before.

We rarely wrestle with apology and lose.

An effective apology focuses more on compassion for the victim than redemption for the offender.

Apology may start as a feeling, a desire to make matters right, but it requires a commitment to move that desire into practice, to actually take on the great courageous task of showing compassion to others.