Effective leaders help others to understand the necessity of change and to accept a common vision of the desired outcome.
John P. KotterPeople are more inclined to be drawn in if their leader has a compelling vision. Great leaders help people get in touch with their own aspirations and then will help them forge those aspirations into a personal vision.
John P. KotterThe central issue is never strategy, structure, culture, or systems. The core of the matter is always about changing the behavior of people.
John P. Kotter