Never underestimate the power of a good story.

Never underestimate the magnitude of the power of the forces that reinforce the status quo.

We learn best - and change - from hearing stories that strike a chord within us.

Valued achievements connect to people at a deeper level—and a deeper level can change behavior that is generally very difficult to change.

Great communicators have an appreciation for positioning. They understand the people they're trying to reach and what they can and can't hear. They send their message in through an open door rather than trying to push it through a wall.

A leader needs enough understanding to fashion an intelligent strategy.

Because management deals mostly with the status quo and leadership deals mostly with change, in the next century we are going to have to try to become much more skilled at creating leaders.