One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.

I discovered at an early age that all I've ever wanted to do is design.

Apple's Jony Ive describes his "fanatical" approach to design in new interview

As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.

The nature of having ideas and creativity is incredibly inspiring.

I left London in 1992, but I'm there 3-4 times a year, and love visiting.

True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.