One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.

A beautiful product that doesn't work very well is ugly.

So much of what we try to do is get to a point where the solution seems inevitable: you know, you think "of course it's that way, why would it be any other way?" It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.

As a kid, I remember taking apart whatever I could get my hands on.

I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.

You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.

Simplification is one of the most difficult things to do.