One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.

Simplicity is somehow essentially describing the purpose and place of an object and product.

Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.

If something is not good enough, stop doing it.

To design something really new and innovative you have to reject reason.

The word design is everything and nothing. The design and the product itself are inseparable.

I discovered at an early age that all I've ever wanted to do is design.