You want to start with the objective of everything should feel exactly the same.

The key to culture is it's a framework for making decisions. And if it's baked into your culture, people learn how to make decisions across that culture without you ever saying anything. You never have to really do anything except watch and promote and move people around.

Usually when you hire more engineers, you actually don't get that much more done, you actually sometimes get less done.

What you actually want to do with every single employee, every single day is expand the scope of their responsibilities until it breaks.

The first thing that editor does is they take out a red pen, or nowadays you go online, and they start striking things. Basically eliminating things, the biggest task of an editor is to simplify, simplify, simplify and that usually means omitting things.

I don't believe ever in shared office spaces. Peter talks a little bit about this, every good startup is a cult. It's very hard to create a cult if you're sharing space with people.

Where there are low consequences and you have very low confidence in your own opinion, you should absolutely delegate.