You want to start with the objective of everything should feel exactly the same.

When you start a company everything is going to feel like a mess. And it really should. If you have too much process, too much predictability, you are probably not innovating fast enough and creatively enough.

The key metric of whether you've succeeded is what fraction of your employees use that dashboard everyday.

I don't believe ever in shared office spaces. Peter talks a little bit about this, every good startup is a cult. It's very hard to create a cult if you're sharing space with people.

Your goal over time is to use less red ink every day.

It's easy to shortcut when you get busy explaining the why's of the world, but it's very important to try.

You should have a 1-on-1 roughly every 2 weeks.