You kinda want to look for the anomalies. You don't actually want to look for the expected behaviour.

The first thing that editor does is they take out a red pen, or nowadays you go online, and they start striking things. Basically eliminating things, the biggest task of an editor is to simplify, simplify, simplify and that usually means omitting things.

Transparency people talk a lot about, it's a goal everybody ascribes to but when push comes to shove, very few people actually adhere to it.

The next thing you do is allocate resources.

What you actually want to do with every single employee, every single day is expand the scope of their responsibilities until it breaks.

The more you simplify, the better people will perform. People can not understand and keep track of a long complicated set of initiatives. So you have to distill it down to one, two, or three things and use a framework they can repeat, they can repeat without thinking about, they can repeat to their friends, they can repeat at night.

I'd actually argue forging a company is far more harder than forging a product