You kinda want to look for the anomalies. You don't actually want to look for the expected behaviour.

Most people, most great people even are ammunition. But what you need in your company are barrels. You can only shoot through the number of unique barrels you have, so that's how the velocity of your company improves... is by adding barrels, and then you stock them with ammunition and then you can do a lot.

Barrels are very difficult to find. But when you have them, give them lots of equity. Promote them, take them to dinner every week, because they are virtually irreplaceable because they are also very culturally specific. So a barrel at one company may not be a barrel at another company. One of the ways, the definition of a barrel is, they can take an idea from conception and take it all the way to shipping and bring people with them.

Every good startup is a cult. And it's really hard to create a cult if you are sharing space with people. Because a cult means you think you are better than every other startup, you have a special way of doing things that's better than anyone else in the world.

The job of an editor is to ensure a consistent voice.

You kinda want to look for the anomalies. You don't actually want to look for the expected behaviour.

Building a company is basically taking all the irrational people you know... Putting them in one building and then living with them 12 hrs a day at least.